The Finance is Fashion project involved leading concept development, storyboarding, wardrobe selection, location scouting, and art direction. Our goal was to create a highly engaging and visually stunning piece that resonated with a broad audience. The result was a captivating video that achieved over 1 million views within 24 hours across platforms like YouTube, Hulu, and Roku, and currently sits at over 38 million views. This success was further amplified by behind-the-scenes social videos, which also performed exceptionally well.